Marketing Services

We look to wrap your business and marketing strategies around the right technology, to deliver outcomes for you and your customers, in a cost-effective and efficient way. We’re not just about “talking”, our strategies are outcome focused, practical and measurable.

With over 14 years experience in Marketing, both locally and internationally across multiple industries, we’ve found one common factor for success - a solid marketing plan with measurable objectives that align with business goals. Many companies think “activity” is enough, but ensuring your activities are driving the right business outcomes and achieving appropriate return on investment (ROI) can only be achieved with a solid plan in place.

We’re all about maximising return on investment and building on our joint successes, so most of our services are delivered as tailored solutions.

Because we don’t believe in offering you a service you don’t need, or simply not ready for, we encourage you to contact us for an informal chat, and see how we can work together to build your business and personal brands.

Marketing strategy

If Marketing is new to your business, or in need of a refocus or resource boost, StackIT Marketing has the experience, across a broad range of B2B and B2C sectors, to ensure we can deliver a strategy that supports your business objectives.

Our strategies are focused on creating practical direction for your business and marketing teams – and no strategy is delivered without a marketing activity calendar.

We interview key stakeholders and review strategic documentation, undertake market research and look at your business holistically. Our strategies range from standard requirements to full digital transformation. We can even guide you in the most cost effective way to set-up your own marketing function.

Marketing Automation

Historically seen by many as the silver bullet to all our marketing woes, StackIT Marketing will give you the reality of taking a strategic approach to marketing automation.

Whether you’re implementing for the first time, or trying to increase the ROI out of your current platform, we’ll develop a strategic roadmap that will deliver on your KPIs without overwhelming your resources.

nurture strategy

StackIT Marketing will take your customer journey map, or if you need outcomes fast, we can show you the cheats way to develop a customer journey map to help you get nurturing sooner.

We work with you to develop a multi-channel program of communications to engage your target audience, across the entire customer lifecycle. Whether you’re looking to acquire new customers, do some of the heavy lifting for your account management teams or drive customer lifetime value through repeat purchase, we’ll help you improve customer experience and drive efficiencies with your marketing and sales teams.

lead management / lead prioritisation

We don’t see the point in scaling your marketing to drive lead generation if there’s no process and infrastructure to support and capitalise on it.

Developing a lead management process, means looking at your marketing and sales processes, understanding your customer journey and the relative importance of each touchpoint to create a lead scoring model, to effectively prioritise your leads and identify your ‘at risk’ accounts, at scale.

Our lead management approach ensures you are using your most expensive and effective resources at the most critical times in the sales and account management process. Providing your customers with the guidance, support and human touch they need to purchase from your organisation.

Personalisation strategy

With a huge focus on personalised experiences, StackIT Marketing will assist you in developing a practical approach to personalised communication with your target audiences, at scale.  

We cover both email and web personalisation in depth, but our view is very much omni-channel, ensuring your customers have a consistent experience, no matter how many channels they engage with you through.

PR and content strategy / writing

Here at StackIT Marketing, we take our own advice. We believe organisations should focus on what they’re good at, their core business, and let us do what we do best to help them achieve their outcomes.

To live by our philosophy, we partner with specialists that can bring unique experiences, and networks, that compliment our services and deliver on your needs.

We work with a number of Content strategists and writers, and have a PR agency that we rely on to deliver these critical elements of your marketing function.